The Road to Reinvention: How to Drive Disruption and Accelerate Transformation -- Copyright -- Contents -- Introduction -- Chapter 1: Disrupt or Be Disrupted -- Make the Leap to Reinvention -- Learn the Lessons of the Fall -- Join Reinvention's Rise -- A New Spin on Reinvention -- Fighting Crime with Jewelry: The Reinvention of Social Responsibility -- Avoid the Riskiest Move of All -- Detroit: Catalyst for Change -- Chapter 2: Embrace the Reinvention Ethos -- Eight Principles That Define the Reinvention Ethos -- Principle 1: Let Go of the Past -- Principle 2: Encourage Courage -- Principle 3: Embrace Failure -- Principle 4: Do the Opposite -- Principle 5: Imagine the Possibilities -- Principle 6: Put Yourself Out of Business -- Principle 7: Reject Limits -- Principle 8: Aim Beyond -- Put It All Together -- Detroit: Catalyst for Change -- Chapter 3: Cannibalize Your Own Product -- See with Your Customer's Eye -- Launch a New Version -- Refocus to Reinvent -- Bet Your Assets -- Find the 10X Factor -- Detroit: Catalyst for Change -- Chapter 4: Retool Your Operations -- Clear Away Cannonballs -- Reinvent Your Market's Model -- Innovate Your Operation -- Never Let Processes Grow Stale -- Detroit: Catalyst for Change -- Chapter 5: Create Vivid Experiences -- The Five Senses Test -- Make Wishes Come True -- Avoid the Curse of Inconsistency -- Get Inspired: From Geeks to Dolls -- Make 'Em Feel-and Buy! -- Detroit: Catalyst for Change -- Chapter 6: Tell a Memorable Story -- Reinvent Your Story's Purpose -- Reinvent Your Communication -- Manage Expectations -- Be a Firebrand -- Detroit: Catalyst for Change -- Chapter 7: Overhaul Your Culture -- Hit the Cultural Reset Button -- Learn the Six Rules of Creative Cultures -- Fuel Passion -- Hunt and Kill Assumptions -- Never Stand Still -- Embrace Oddball Ideas -- Stick It to the Man -- Fight to Win.

Change the Guard -- Follow the Power of Rituals -- Daily Huddle -- Innovation Days -- The Lineup -- Acknowledging Family -- Lead Without Title -- Detroit: Catalyst for Change -- Chapter 8: Reimagine Your Customer -- Accept the Death of One Size Fits All -- Adam or Eve? -- Forever Young? -- From Coast to Coast -- An Apple a Day -- Choose Your Coffee Table and Your Magazine -- Disrupt Distribution -- Discover New Routes -- Reach Up -- Reach Down -- Plug into Other Industries -- Hold the Postage -- Add the Postage -- Innovate Now, Before It's Too Late -- Detroit: Catalyst for Change -- Chapter 9: Transform Your Career -- Create Plan Z -- Draw Up Your Personal Reinvention Plan -- Explore the Many Flavors of Reinvention -- The Miles Davis -- The Butterfly -- The Bill Gates -- The Curve Jump -- The Passion Leap -- The Adventure -- Face Down Inevitable Obstacles -- Detroit: Catalyst for Change -- Chapter 10: Forge Your Legacy -- Choose: Giver or Taker? -- Be → Do → Have -- Decide How You Want to Be Remembered -- Expand Your Scorecard -- Empathy -- Compassion -- Courage -- Positivity -- Discipline -- Creativity -- Grit -- Trouncing Your Obstacles -- Never Embolden the Naysayers -- Learn from Setbacks -- Tackle Your Temptations -- Detroit: Catalyst for Change -- Conclusion -- Notes -- Acknowledgments -- About the Author -- Index.