Preface -- Introduction: Management -- Activity-based costing (ABC) -- Agenda analysis -- Balanced scorecard -- Barriers -- Benchmarking -- Board work -- Boston matrix (BCG matrix) -- Branding -- Business model (business logic) -- Untitled -- Capital rationalization -- Communication -- Competence -- Competitive edge -- Conjoint analysis (simulated trade-off situations) -- Control systems -- CRM -- Culture -- Customer relations -- Customers -- Decentralization -- Decision methodology -- Deregulation -- Development -- Displayed thinking (graphic visualizing) -- Distribution -- Diversification -- Effectiveness -- Entrepreneurship -- EVA - Economic Value Added -- Experience curve -- External environmental analysis -- Facilitation -- Fair process -- Gap analysis -- Goals -- Industry -- Insourcing -- Intellectual capital -- Internal demand -- Investment -- Just-In-Time, JIT (efficient production) -- Kaizen - continuous improvement -- Knowledge Management (KM) -- Lean production -- Learning organization -- Make/Buy analysis -- Management systems -- Market -- Market analysis -- Market attractiveness and strategic position -- Market share -- McKinsey's 7s model -- Mintzberg's five structures -- Mintzberg's strategy analysis -- Motivation -- Needs -- Organic growth -- Organization -- Outsourcing -- PDCA (Plan, Do, Check and Act) -- PDS (Problem Detection Study) -- Performance management -- PIMS (Profit Impact of Market Strategy) -- Planning chart -- Policy -- Porter's competitive analysis -- Porter's five competitive forces -- Porter's generic strategies -- Portfolio -- Positioning -- Price -- Process orientation -- Processes -- Product life cycle -- Productivity -- Profitability -- Quality -- Rationalization -- Relative cost position -- Resources - costs, capital and people -- Risk analysis -- The S-Curve -- Sales force -- Scenario.

Segmentation and differentiation -- Service companies and knowledge companies -- Service management system -- Six Sigma -- Stakeholder analysis (stakeholder model) -- Strategic focus areas and type situations -- Strategy - historical perspective -- Strategy - three types -- Strategy -- Sustainable development -- Taylorism - Scientific management -- Teambuilding -- The strategic process -- The strategic success factors of Collins and Porras -- Time-based competition -- Value -- Values -- Value analysis -- Value-based management -- Value chain -- Vertical integration -- Vision -- Yield management -- Zero-base planning -- Index -- Contents.