Contents -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction to General Management -- 1. General Management in Economic Context -- 2. General Management in Organizational Context -- 3. The Roles and Tasks of the General Manager -- Part II: The General Management Process: Planning -- 4. The Efficacy of Strategic Management -- 5. The Strategic Management Process -- 6. Fundamentals of Strategy Formulation -- 7. The Strategic Plan: Purpose, Direction, and Goals -- 8. The Business Plan: Scale and Resources -- 9. The Annual Plan: Anticipated Actions -- Part III: Analytical Concepts for the General Manager -- 10. The Business Model -- 11. The Relationship between Cash Flow and Growth -- 12. Product, Marketing, and Pricing Strategies -- 13. Relating Productivity and Firm Growth -- 14. Residual Income, EVA, and Corporate Capital Charges -- 15. The Allocation (Redeployment) of Capital (Cash) -- 16. Share Repurchases -- Part IV: General Managers Taking Action -- 17. Making Effective Decisions -- 18. Organizing and Aligning -- 19. Staffing -- 20. Integrating -- 21. Executing -- Part V: In Summation -- 22. Controlling and Reporting -- 23. Learning and Innovation -- 24. Public Relations and Advocacy -- 25. Reflections on General Management -- Notes -- Bibliography -- Index.