Cover -- Copyright -- Dedication -- Table of Contents -- Acknowledgements -- Preface -- Icons Used in This Book -- Introduction -- 1. The Dumpster Diving Years -- 2. Climbing Out of the Dumpster -- Things Happen for a Reason -- When Opportunity Knocks -- 3. Becoming an Entrepreneur -- A Good Entrepreneur -- Determination -- Persuasiveness -- Problem-solving ability -- Creativity -- Coping ability -- Multi-tasking ability -- Risk awareness -- Openness to learning -- MODEL #1 A Good Entrepreneur -- MODEL #2 Becoming an Entrepreneur -- Getting Started: Finding Your Vision -- Piecing Together a Puzzle -- All the Chips Are In -- Poetry, Notebooks and Whiteboards -- Planning: The Foundation of Success -- MODEL #3 Take one day at a time! -- One Step at a Time -- MODEL #4 Entrepreneur. Road Map -- A Picture Is Worth a Thousand Words -- MODEL #5 Saving the words through a process -- Developing Your Detailed. Plan -- Brainstorming -- Organizing Your Thoughts into a Plan -- MODEL #6 Write it all down -- Using Planning Templates -- Using Your Plans to Sell Your Idea -- 4. The Power of Leverage -- Leverage: A Key Element -- Everything Is Leverageable -- Success -- Failure -- Imagination -- Sales -- Possibility -- Fear -- Professionalism -- Knowledge -- Strength -- Passion -- Courage -- Money -- Contacts -- Family -- Time -- Credibility -- Leveraging for Revenue and Value -- MODEL #7 Building tomorrow, today -- Leveraging Nothing to. Get Something -- Juggling on the Run -- MODEL #8 Circular Development Problem -- Getting a customer -- Getting a production partner -- Getting investors -- 5. Growing Pains -- Bumps and Bruises -- MODEL #9 Don't be afraid to fail -- Digging for Dollars -- The Squeaky Wheel -- Beware the Wolf in Sheep's Clothing -- Help for Free -- A Team of One -- Everyone Can Use Help -- Say Nay to Naysayers -- Hard Work Breeds Natural. Talent.

6. So You Want to Develop a Business -- Outgrowing Your Garage -- Bent but Not Broken -- "Stress Madness" -- Eight Days a Week -- Staying under the Radar -- Marketing: A Numbers Game -- Social Media Butterfly -- 7. Learning and Maturing -- Arriving at Disney -- Working with Competitors -- Perception and Reality -- From Acorn to Oak -- Leveraging Perceived Value -- Sign on the Dotted Line -- 8. Building Credibility -- Earning Credibility -- Take a modest approach -- Tell the truth -- Be transparent -- Use the media -- Be a leader -- Build your own credibility -- Sometimes, give without expecting anything in return -- Share the bad news as well as the good -- Be confident -- Don't compromise your ethics -- Credibility brings its own rewards -- A Little Psychology -- Accidentally on Purpose -- The Art of Networking -- Ask personal questions about what they like, how they got into their field, where they are from -- Be genuine and stay focused on the person you are talking with -- If you see an opportunity to help the person you are talking to, offer to help and don`t worry about whether you are going to get something in return -- Learning to Talk Less and Listen More -- Confidence-with a Dash of Humility -- 9. Under New Management -- Letting Go -- The Boss Is an Employee of the Workers -- Family and Friends as Employees -- A Definite Maybe -- Education and Experience -- Building a Culture -- Drivers -- Contributors -- 10. One Door Closes-Another One Opens -- The Greed Factor -- The Toughest Decision -- Once an Entrepreneur… -- A Successful Sale -- 11. A Glance Back -- Keep Moving Forward -- Entrepreneurship to Leadership -- Tomorrow Will Always Come -- Biography -- Back Cover.