Right-Time Experiences: Driving Revenue with Mobile and Big Data -- Contents -- Preface -- Acknowledgments -- Part I: Adapt or Fail -- Chapter 1: The Future Is Here -- We Are Living in a Connected World -- A Computer in Every Pocket -- Smartphones: The Twenty-First-Century Swiss Army Knife -- Talking Devices Make Businesses and Consumers Smarter -- Is There an App for That? -- Cloud Computing Enables New Entrants and Business Models -- Cloud Computing Lowers Market Barriers -- New Pricing, Marketing, and Distribution Models Emerge -- SaaS Shakes Up the Business Applications Market -- SaaS Helps Apps Go Mobile -- Mobile and Social Change Engagement -- Social, Mobile, and IoT Create Big Data -- Delivering New Experiences -- Summary -- Notes -- Chapter 2: Marching Backwards into the Future -- Three Issues Stall Change -- Denial and Unwillingness to Take Action -- Lack of Direction Stalls Action -- Fear of External Risks Stalls Change -- Finding Your Blind Spots -- Three Common Blind Spots -- Taming the Beast of External Risks -- Problems of Privacy -- Three Ways to Minimize Privacy Concerns -- Problems of Security and Compliance -- Summary -- Notes -- Part II: Why Right-Time Experiences Are Key -- Chapter 3: New Realities Demand New Right-Time Experiences -- Contextual Computing Leads to Insight -- Location -- Time -- Current Process and Action -- Device Type, Device State, and Presence -- Social and Behavioral -- Environmental Conditions -- Roles and Social Relationships -- Motion -- Context Matters -- Adaptive Makes Interactions Personal -- Predictive and Prescriptive Experiences Anticipate Behavior -- Predictive Experiences Offer Advice and Action (Prescription) -- Connected Makes Interactions Actionable -- Hertz Drives RTEs -- Right-Time Experiences Don't Happen Overnight -- The 3 Cs of Right-Time Experience -- Summary -- Notes.

Chapter 4: Communications in a Right-Time Experience -- Communications Move from Generic to Contextual -- New Devices Change Communications Opportunities -- What Happens When Things Talk? -- Adding Digital Data to the Physical World -- From Personal Digital Assistants to Personal Concierges -- Contextual Communications That Integrate Motion, Location, Social, and Other Data -- Communications Builds a Bridge to Commerce -- Right-Time Communications Drive Engagement -- Communications Isn't Just About Ads -- Location and Personal Points of Interest Drive Relevancy -- Target Time, Location, and Previous Behavior Change Communications -- The New Fan Experience -- Build a Better Team and Increase Competitiveness with Right-Time Communications -- Let Customers Drive the Conversation -- Improve the Quality of Civic Life -- Use IoT and Mobile to Drive Efficiencies -- IOT Keeps the Trains on Time -- Summary -- Notes -- Chapter 5: Care in a Right-Time Experience -- Mobile Extends Options and Information to Everyone -- Closing the Deal Faster -- Enhance and Transform Customer Care Experiences -- Putting The People Back In Care -- Making Travel Easier with Mobile -- Merging Wearables and Data to Transform Care -- Using IoT to Improve the Employee and Customer Experience -- Transform the Organization with New Options -- Curing Cancer with Cognitive Computing -- Big Data and Mobile Deliver Predictive Knowledge -- Respond to Problems and Opportunities in Real Time -- Summary -- Notes -- Chapter 6: Commerce in a Right-Time Experience -- Mobile and Context Change Commerce -- Reach and Engage Consumers Wherever They Are -- Move from Generic to Targeted Experiences -- Changing the Game with Contextual Pricing -- Use Partnerships and Mobile to Drive Sales -- RTEs Change B2B Commerce -- Eliminating Paper -- After Eliminating Paper, Add Context.

Increase Efficiencies and Improve Company Data -- The Role of Big Data in Commerce -- Big Data Adds Better Information to Speed -- Add Big Data and Indoor Location to Improve Sales -- Summary -- Notes -- Part III: How to Prepare for Change -- Chapter 7: Evolve to Right-Time Experiences in Three Phases -- Define a Mobile-Enablement Strategy -- Define the Business Requirements -- Define What Should Be Mobile-Enabled -- Prioritize the Apps and Workflows -- Update Systems to Embrace New Technologies -- Make It Easy to Use -- Create Portable Business Services -- Evolve to a Mobile-Enabled RTE Business -- Phase 1 -- Phase 2 -- Phase 3 -- Summary -- Notes -- Chapter 8: Understanding the Components of the Technical Plan: Mobility -- What's Part of the Plan? -- Enterprise Mobility Management -- Four Questions to Evaluate Mobile Management -- Building Mobile-First Applications -- How Much Does It Cost? -- Palador's Application Cost Estimate Framework -- Mock-Up -- Use Cases -- App Codification -- Project Management -- Testing -- Deployment -- Buffering -- Final Thoughts -- Summary -- Notes -- Chapter 9: Understanding the Components of the Technical Plan: Big Data -- How Big Data Helps Deliver Better Outcomes -- The Business Case for Big Data -- The Challenge of Big Data -- Making Big Data Useful -- Big Data and the 4 Vs -- Big Data Platforms to the Rescue -- Big Data Platforms and Traditional Databases Are Complementary -- The Right Tool for the Job -- Build versus Buy -- Big Data Is About People and Tools -- Analytic Models -- Understand Data Isn't Perfect -- What's Your Role? -- Summary -- Notes -- Chapter 10: Engage and Empower Employees -- Use Mobile, Social, and Big Data to Recruit -- Make Recruiting Mobile and Social -- Use Big Data to Improve Hiring and Retention -- Use Collaboration Tools to Streamline Hiring and Onboarding -- Build a Training Plan.

Engage Employees with Games -- Get IT on Board and Drive Change -- Be Open to Creating New Roles or Expanding Roles -- Role of a Chief Digital or Technology Officer -- Aligning IT and the Business with a Mobile Center of Excellence -- Summary -- Notes -- Chapter 11: Closing Thoughts -- About the Author -- Index -- End User License Agreement.