Cover image for Direct Selling : A Global and Social Business Model.
Direct Selling : A Global and Social Business Model.
Title:
Direct Selling : A Global and Social Business Model.
Author:
Cochran, Sara L.
ISBN:
9781637421147
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (176 pages)
Series:
Issn Ser.
Contents:
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: Entrepreneurial Underpinnings of Direct Selling -- Chapter 2: Direct Selling-From Camels to Cyberspace -- Chapter 3: Direct Selling Distributor Compensation Plans -- Chapter 4: Ethics and Compliance in Direct Selling -- Chapter 5: Direct Selling in the Global Marketplace -- Chapter 6: On the Benefits of Direct Selling -- Chapter 7: Opportunities and Challenges in Direct Selling -- About the Authors -- Index -- Adpage -- Backcover.
Abstract:
Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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