<a href="http://www.fupress.com/download/OP03293_ePub.epub"><b>Download the free epub version</b></a><br> <a href="http://www.radiotrecciaischia.tv/diario-social-di-un-rettore/"><b>Listen to the interview on Radio Treccia Ischia TV</b></a> <br> Is it possible to disseminate science through social networks? Facebook was created to share thoughts, ideas, sensations and anything mild and fleeting; certainly not for the dissemination of scientific and academic knowledge. On the contrary... by combining the obligatory conciseness of a post, the taste for fantasy at the service of the dissemination of scientific knowledge, and the socialization of such a widespread means of communication, there is a metamorphosis turning the irreversible, ineffable volatility of a social network into the lapidary and realistic fixity of this book of digital cameos, dedicated to many aspects of chemistry, a science which is so inextricably enveloped in our daily life. A "chemical" Rector disguises himself as Alice and ventures into a land, the Facebook land, where the wonders coming from imaginative journeys in matter, in its laws and in its imponderable enigmatic nature, take shape.