Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Introduction: Why Brand Relationships? -- Part I. Fundamental Issues in Brand Relationships -- 1. Lessons Learned about Consumers' Relationships with Their Brands -- 2. Using Relationship Norms to Understand Consumer-Brand Interactions -- 3. Brand Loyalty Is Not Habitual -- Part II. Goals, Needs, and Motives that Foster Brand Relationships -- 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships -- 5. Why on Earth Do Consumers Have Relationships with Marketers? Toward Understanding the Functions of Brand Relationships -- 6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning -- 7. When Brands Are Built from Within: A Social Identity Pathway to Liking and Evaluation -- 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies -- Part III. Brand Meaning and Meaning Makers -- 9. Collective Brand Relationships -- 10. Building Brand Relationships through Corporate Social Responsibility -- 11. Ethnicity, Race, and Brand Connections -- 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist? -- 13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking -- 14. Luxury Branding -- Part IV. Psychological and Behavioral Effects of Strong Brand Relationships -- 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction -- 16. Putting Context Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment -- 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment.

18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things -- 19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach -- Part V. Conclusions and Research Directions -- 20. Research Directions on Strong Brand Relationships -- About the Editors and Contributors -- Name Index -- Subject Index.