Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value.
Title:
Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value.
Author:
Mello, Sheila.
ISBN:
9781604276350
Personal Author:
Physical Description:
1 online resource (296 pages)
Contents:
Cover -- Table of Contents -- WAV Page -- Introduction -- Chapter 1 - Understanding Customer Value: The Grounded Portfolio -- Chapter 2 - Understanding the Role of Innovation: The Relevant Portfolio -- Chapter 3 - Vision, Mission, Strategy, and Value: The Intentional Portfolio -- Chapter 4 - Aiming for the Sweet Spot: The Optimized Portfolio -- Chapter 5 - Accurate Customer Value Data: The Measured Portfolio -- Chapter 6 - Aligning the Organization: The Supported Portfolio -- Chapter 7 - Elements of Realization: The Actionable Portfolio -- Chapter 8 - Appreciating Investment Intensity: The Fortified Portfolio -- Chapter 9 - Keeping the Fires Burning: The Dynamic Portfolio -- Chapter 10 - A Talent for Change: The Sustainable Portfolio -- Appendix A: Using Market-Driven Product Definition (MDPD) to Capture the Voice of the Customer -- Appendix B: Managing Investment Intensity in the VIP -- Appendix C: The Accelerated Implementation Model (AIM) for Change -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View