Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models
Title:
Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models
Author:
Maddock, G. Michael, 1965-
ISBN:
9781118095959
9781118095942
Personal Author:
Publication Information:
Hoboken, NJ : John Wiley & Sons, ©2011.
Physical Description:
1 online resource (xii, 218 pages) : illustrations
General Note:
Includes index.
Local Note:
O'Reilly
Subject Term:
Holds: Copies: