Title Page -- Contents -- PREFACE -- INTRODUCTION -- CHAPTER 1. GENERAL PRINCIPLES OF COMPETITIVE QUALITY -- 1.1. What meaning should we attach to the term "quality"? -- 1.2. The role of quality in a company's competitiveness -- 1.3. Conclusion -- 1.4. Summary of the basic ideas and concepts developed in this chapter -- CHAPTER 2. THE DEFINITION OF A COMPETITIVE QUALITY TACTIC -- 2.1. Introduction -- 2.2. A company's socio-economic exchange motor -- 2.3. The concept of a competitive quality tactic -- 2.4. The major stages when devising a competitive quality tactic -- 2.4.1. Collection of input data for the process of creation of a CQT -- 2.4.2. Modeling of the arrangement of the intended stakeholders -- 2.4.3. Identification of the stakeholders' perceptions of competitive quality -- 2.4.4. Possible gains resulting from the creation of new perceptions of competitive quality -- 2.4.5. Identification of the characteristics of the stakeholders' "quality comburant" -- 2.4.6. Evolution of offerings to trigger perceptions of competitive quality -- 2.4.7. The means to be mobilized and the constraints to be taken into account to produce quality carburants -- 2.4.8. The CQTs needing to be elaborated in interrelations with certain suppliers in order to obtain resources that the company -- 2.5. The major stages in the drawing up of a competitive quality tactic in a domain of strategic activities -- 2.5.1. Collection of the input data for the process of elaboration of the CQT -- 2.5.2. The other stages of the process -- 2.6. An atypical example of a competitive quality tactic -- 2.7. Another example -- 2.8. Conclusion -- 2.9. Summary of the basic ideas and concepts developed in this chapter -- CHAPTER 3. DEPLOYMENT OF A COMPETITIVE QUALITY TACTIC -- 3.1. Introduction -- 3.2. The technical functions of a competitive total quality process.

3.3. The input data for deployment of a DSA's CQT -- 3.4. The distribution of roles -- 3.5. The impact of a competitive quality tactic on quality marketing -- 3.6. The impact of a competitive quality tactic on the competitive quality carburant -- 3.7. The impact of a competitive quality tactic on the qualification of the system of production of quality carburant -- 3.8. The impact of a competitive quality tactic on the monitoring of perceived quality -- 3.9. The impact of a competitive quality tactic on the assurance of the company's gains -- 3.10. The impact of a competitive quality tactic on improving the efficiency of a competitive total quality process -- 3.11. Conclusion -- 3.12. Summary of the basic ideas and concepts developed in this chapter -- CHAPTER 4. THE CONDITIONS FOR SUCCESS OF A COMPETITIVE QUALITY TACTIC -- 4.1. Introduction -- 4.2. Raising the level of the system of production of a competitive quality tactic -- 4.3. Enhancing the value of the project to bring the system for production of competitive quality tactic up to scratch -- 4.4. The main markers of a quality culture -- 4.5. The amplifier of a CQT's profitability -- 4.6. Conclusion -- 4.7. Summary of the basic ideas and concepts developed in this chapter -- CHAPTER 5. SELLING A COMPETITIVE QUALITY TACTIC -- 5.1. Introduction -- 5.2. Input data for a CQCA -- 5.3. The major steps in the design of a competitive quality carburant amplifier -- 5.4. The major steps in regulating the production of a competitive quality carburant amplifier -- 5.5. Conclusion -- 5.6. Summary of the basic ideas and concepts developed in this chapter -- CHAPTER 6. MANAGEMENT OF A COMPETITIVE QUALITY TACTIC -- 6.1. Introduction -- 6.2. Elaborating a competitive quality tactic -- 6.2.1. Finalizing the process of elaboration of a CQT -- 6.2.2. Imagining the scenario for the process.

6.2.3. Designing the processor that will carry out the process -- 6.2.4. Qualifying the processor -- 6.2.5. Guiding the operation of the processor -- 6.2.6. Monitoring the maintenance of the processor's capability -- 6.2.7. Enhancing the value of the processor's potential to perform -- 6.2.8. Evaluating the processor's performances -- 6.2.9. Constantly improving the way in which the CQT is elaborated -- 6.3. Deployment of a competitive quality tactic -- 6.3.1. Finalizing the processes -- 6.3.2. Imagining the scenarios for the processes -- 6.3.3. Designing the processor that will perform the processes -- 6.3.4. Qualifying the processor in charge of deploying the CQT -- 6.3.5. Guiding the processor's function and ensuring its performances are maintained -- 6.3.6. Enhancing the value of the processor's potential to perform -- 6.3.7. Ensuring the conformity of the processor's activities with its objectives -- 6.3.8. Constantly improving the way in which a CQT is deployed -- 6.4. Running the process of design or transformations of the competitive quality carburant amplifiers -- 6.4.1. Finalizing the process -- 6.4.2. Imagining the scenario for the process -- 6.4.3. Designing the processor that will design the amplifier -- 6.4.4. Qualifying the processor in charge of designing or transforming the amplifier -- 6.4.5. Activating the processor and ensuring its performances remain high -- 6.4.6. Enhancing the value of the processor's potential to perform -- 6.4.7. Evaluating the processor's performances -- 6.4.8. Constantly improving the way in which an amplifier is designed or transformed -- 6.5. Application of a competitive quality tactic -- 6.5.1. Finalizing the processes -- 6.5.2. Imagining the scenario of the processes of application of a competitive quality tactic -- 6.5.3. Designing the processor which will apply a competitive quality tactic.

6.5.4. Qualifying the processor in charge of applying the competitive quality tactic -- 6.5.5. Activating the processor and ensuring its performances remain high -- 6.5.6. Enhancing the value of the processor's activities -- 6.5.7. Evaluating the processor's performances -- 6.5.8. Constantly improving the way in which the application of a CQT is handled -- 6.6. Capitalization on feedback -- 6.7. Conclusion -- 6.8. Summary of the basic ideas and concepts developed in this chapter -- GENERAL CONCLUSION -- BIBLIOGRAPHY -- INDEX.