Competetive Advantage through Mass Customisation -- Reading and assessment instructions -- Contents -- Introduction -- Why Mass Customisation? -- The Objectives of this Book -- What does Self-assessment Mean for an Organisation? -- What Can You Gain? -- The Malcolm Baldrige Performance Excellence Framework -- Mass-customisation development programme and the Malcolm Baldrige Performance -- Assessment Criteria -- Assessment instructions -- 1.Leadership -- 2.Planning and launching thedevelopment project -- 3.Determining external and internal customer needs and expectations -- 4.Defining and Modelling External Customer Requirements -- 5.Product Engineering -- 6.Sales Design of the Product -- 7.Developing the Processes -- 8.Project follow-up -- 9.Results through Mass-customization -- Baldrige Scoring Summary Sheet -- Authors -- Development training -- ChangeManager Pro™ Products.