Competetive Advantage through Mass Customisation -- Reading and assessment instructions -- Contents -- Introduction -- Why mass customisation? -- The objectives of this book -- What does self-assessment mean for an organisation? -- What can you gain? -- Fundamental Concepts of Excellence - 2013 -- Mass customisation development programme and the EFQM Excellence Model -- Assessment criteria -- Assessment instructions -- You can learn from those who have better or just different ways of working -- 1.Leadership -- 2.Planning and launching thedevelopment project -- 3.Determining external and internal customer needs and expectations -- 4.Defining and Modelling External Customer Requirements -- 5.Product Engineering -- 6.Sales Design of the Product -- 7.Developing the Processes -- 8.Project follow-up -- 9.Results -- "EFQM" Scoring Summary Sheet -- Authors -- Development training -- ChangeManager Pro™ Products.