Cover Page -- Half Title -- About the Editor-in-Chief -- About the Managing Editor -- About the Institute of Medica l Business Advisors, -- Title Page -- Copyright Page -- Contents -- Contributing Authors -- A Note From the Editor-in-Chief -- Preface -- Acknowledgments -- About This Edition -- Half Title -- SECTION ONE: QUALITATIVE ASPECTS OF MEDICAL PRACTICE -- 1. [R]evolving Health Care Industrial Complex: The Changing Health 2.0 Economics and Financial Ecosystem -- David Edward Marcinko and Hope Rachel Hetico -- 2. Growing Tensions in Emerging Health 2.0 Markets: The Challenging Insurance, Political, IT, and Business Ecosystem -- David Edward Marcinko and Hope Rachel Hetico -- 3. Crafting a Business Plan and Starting a Medical Practice: Understanding Business Models, the Entrepreneurial Spirit, and Obtaining Capital -- David Edward Marcinko, Hope Rachel Hetico, and Rachel Pentin-Maki -- 4. Office Launch, Development, and Strategic Operations: Enhancing Entry Speed, Efficiency, and Organization -- Susan C. L. Theuns, David Edward Marcinko, and Hope Rachel Hetico -- 5. Lean Office Staffing and Management: Organizational Asset or Liability -- David Edward Marcinko and Hope Rachel Hetico -- 6. Professional Human Resources Options: Understanding Professional Medical Employer Organizations -- Eric Galtress -- 7. Medical Workplace Violence Issues: The Growing Impact -- Eugene Schmuckler -- 8. Restrictive Covenants and Practice Buy-Sell Agreements: Avoid Feelings of Anger and Betrayal -- David Edward Marcinko -- 9. Medical Records, Insurance Billing, and Coding Guidelines: Basis for Payment and Reflections on the New Reality -- Patricia A. Trites and David Edward Marcinko -- 10. Medical Practice Compliance and Programs: Accountability, Processes, and Implementation -- Patricia A. Trites and David Edward Marcinko.

11. Internal Marketing for the Health Care Practice: Understanding Old and New-Wave Patient Relationship Management Strategies -- David Edward Marcinko and Gary L. Bode -- 12. Process Improvement for Physicians and Health Plans: Aligning Incentives Among Stakeholders -- Brent A. Metfessel -- 13. Interoperable EMRs for the Small- to Medium-Sized Office: On Being the CIO of Your Practice -- Shahid N. Shah -- 14. Using Health Information Technology to Track Medical Care: Understanding Medical Informatics and Outcomes Reporting -- Brent A. Metfessel -- 15. Doctor-Patient Relationships in the Modern Era: Can We Talk-A Collaborative Shift in Bedside Manner -- Mario Moussa and Jennifer Tomasik -- SECTION TWO: QUANTITATIVE ASPECTS OF MEDICAL PRACTICE -- 16. Cash Flow Analysis and Practice Enhancement: Medical Practice Lifeblood -- Gary L. Bode and David Edward Marcinko -- 17. Office Expense Costing and Modeling: Differentiating Managerial From Financial Accounting -- David Edward Marcinko and Gary L. Bode -- 18. Accounting for Mixed Practice Costs: Understanding Hybrid Overhead Costs -- Gary L. Bode and David Edward Marcinko -- 19. Medical Activity-Based Cost Management: Demonstrating the Cost-Effectiveness of Medical Care -- David Edward Marcinko -- 20. Rethinking Capitation Reimbursement Economics: Subcapitation, Microcapitation, and Other Emerging Models -- David Edward Marcinko -- 21. Analyzing and Negotiating Cost Volume Profit Medical Contracts: Profit Optimization Versus Revenue Maximization -- David Edward Marcinko and Hope Rachel Hetico -- 22. Managing Accounts Receivable: Appreciating Asset Protection Strategies -- David Edward Marcinko and Hope Rachel Hetico -- 23. Understanding Incurred but Not Reported Health Care Claims: An Unintended Liability of the Indirect Medical Payment System -- David Edward Marcinko and Hope Rachel Hetico.

24. Managing Revenue Cycle Performance: Enhancing Medical Practice Cash Conversion -- Gary L. Bode and David Edward Marcinko -- 25. Internal Controls and Fraud Prevention: Accounting Concerns for Medical Practices -- Gary L. Bode -- 26. Return on Practice Investment Calculations: Managerial Concepts for Physician Executives -- David Edward Marcinko -- 27. Contemporary Physician Compensation: Modern Salary Trends, Approaches, and Projections -- Brian J. Knabe, David Edward Marcinko, and Hope Rachel Hetico -- 28. Financial Accounting and Medical Practice Benchmarking: Improving What's Measured -- Gary L. Bode -- 29. Direct Access, Private, and Concierge Medicine: Getting off the Grid With Boutique Practice and Retainer Medicine -- Suzanne R. Dewey -- 30. The Science and Art of Medical Practice Valuation: Fair Market Value Appraisal Considerations -- David Edward Marcinko -- SECTION THREE: POLICY, ETHICS, AND LEADERSHIP IN MEDICAL PRACTICE -- 31. Medical Practice Sales Contracts: Reviewing Terms, Conditions, and Agreements -- Charles F. Fenton III -- 32. The USA Patriot Act: Understanding Financial Implications for Health Care Entities -- David Edward Marcinko and Hope Rachel Hetico -- 33. Developing Productive Professional Relationships: The Contemporary Challenges of Health 2.0 -- Carolyn Merriman -- 34. New-Wave Physician Recruitment and Retention: About Physician Recruiters and Executive Search Firms -- Susan C. L. Theuns -- 35. Medical Leadership and Self-Branding: Transforming the Next Generation of Physician Executives -- Eugene Schmuckler -- 36. Medical Ethics for Challenging Times: Finding Your Moorings in an Era of Dramatic Change -- Render S. Davis -- 37. Selecting Practice Management Consultants Wisely: Deep Knowledge and Medical Specificity Required -- David Edward Marcinko, Hope Rachel Hetico, and Rachel Pentin-Maki -- Afterword -- Index.

Backcover.