INTRODUCTION -- PART I: TACTICS USED BY 11 "PURE PLAY" eRETAILERS -- Case Study #1: Results from Six Tested Tactics to Increase Sales Conversions at Binoculars.com -- Case Study #2: How a Niche eRetailer Gets a 25% Visitor-to-Buyer Conversion Rate: Crew Tags -- Case Study #3: 9 Tactics eRetail Site Used to Nearly Double Sales Conversions in the Past 6 Months -- Case Study #4: How JohnnyCarson.com Converts 5-7% of Visitors to Buyers -- Case Study #5: How Barewalls.com Grew its Visitor-to-Buyer Conversion Rate by 20% - Improving Site Search -- Case Study #6: National Geographic and National Public Radio Microsite Landing Pages Increase E-Retail Sales by 40% -- Case Study #7: How TopBulb Grew its Customers by 30% with Search Engine Marketing and a (Very) Clever Pop-Up Box -- Case Study #8: Six E-Retail Survival Tips for Low-Margin Markets: How CDconnection.com Has Profited for 13 Years -- Case Study #9: eBags Raises Sales Conversion Rates 150% By Focusing on Testing, Testing, Testing -- Case Study #10: How BabyCenter Gets 60% of Online Store Sales from Registered Members -- Case Study #11: Overstock.com Hits 100 Million Profitably with Email Marketing -- PART II: TACTICS USED BY 9 INTEGRATED ONLINE + OFFLINE eRETAILERS -- Case Study #12: How to Increase Online Store Profits with Database Marketing - How PC Mall Does It -- Case Study #13: How to Sell Soup Online with Free Samples -- Case Study #14: How Click and Mortar Sur La Table Doubled Online Sales with Low-Cost Integrated Marketing -- Case Study #15: Sharper Image Tests European eRetail Launch -- Case Study #16: Marketing Secrets of a Profitable, Multimillion Dollar eRetailer You Probably Never Heard of -- Case Study #17: How Norm Thompson (Very Thoughtfully) Made Almost 20 Million in Online Sales.

Case Study #18: How Kmart's BlueLight.com Integrates Online and Offline Marketing -- Case Study #19: Geerlings & Wade Raises Profits by Integrating Online and Offline Marketing and Sales Channels -- Case Study #20: Selling to Teen Girls on the Internet -- The Graffiti Online Story -- THREE BONUS ARTICLES -- Bonus #1: eTail 2003 Show Wrap-Up Report: Metrics, Search Marketing & Targeted Email Raise Sales 27% -- Bonus #2: How to Prep Your Site for Holiday Shoppers: 35 Tips to Raise Sales -- Bonus #3: Anne's Column: Top Five Online Bookstore Design Lessons -- ABOUT MARKETINGSHERPA.