Table of Contents -- Introduction -- Case Study #1: How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes -- Case Study #2: Using a Viral Game to Get Email Newsletter Subscribers -- Case Study #3: Incredibly Unpredictable B2B Viral Campaign Results -- The Little Snow Globe That Surprised Everyone -- Case Study #4: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics -- Case Study #5: Viral Marketing Danger: Online Survey to Gather Sales Leads Gets Out of Control -- Case Study #6: How to Get Sales Prospects to Return to Your Site Again and Again and Again -- Try a Viral Treasure Hunt -- Case Study #7: Viral Marketing That Grabs Women's Attention: eCards, Newsletters, Free Email Boxes, and Petitions -- Case Study #8: Singapore Airlines Tests Viral eCard Campaign -- Case Study #9: Can Viral Games Work for Business-to-Business Marketing -- Case Study #10: iGive.com Signs Up 250,000 Online Shoppers Via 16,000 Local Charity Viral Campaigns -- Case Study #11: Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter -- Case Study #12: Publisher O'Reilly Rallies its 50 Most Influential Fans to Spread the Buzz Online -- Case Study #13: Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign -- Case Study #14: WizardWorld.com's Viral Contest Increases Site Traffic 144% -- Case Study #15: Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage) -- Case Study #16: Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only 275) -- Case Study #17: Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign -- Case Study #18: Got Any Mutant Friends? Fox Uses Clever Viral Campaign to Sell X-Men Movie to UK Audiences.

Case Study #19: Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign -- Article #1: Building Buzz - How to Get Cool Consumers to Spread the Word About Your Brand -- Article #2: Viral Marketing Thank-You Idea -- Article #3: Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes -- More Resources -- About MarketingSherpa.