Contents -- Preface to the Second Edition -- Acknoledgments for the First Edition -- Exordium -- 1 How to do a Rhetorical Analysis of Economics, and Why -- 2 The Literary Character of Economic Science -- 3 Figures of Economic Speech -- 4 The Rhetoric of Scientism: How John Muth Persuades -- 5 The Problem of Audence in Historical Economics: Robert Fogel As Rhetor -- 6 The Lawyerly Rhetoric of Coase's "The Nature of the Firm" -- 7 The Unexamined Rhetoric of Economic Quantification -- 8 The Rhetioric of Significance Tests -- 9 The Poverty of Economic Modernism -- 10 From Methodoloy to Rhetoric -- 11 Anti-Rhetoric -- 12 Since Rhetoric: Prospects for a Scientific Economics -- Bibliography -- Index.