Marketing and finance : creating shareholder value
Title:
Marketing and finance : creating shareholder value
Author:
McDonald, Malcolm.
ISBN:
9781118748664
9781118748763
Personal Author:
Uniform Title:
Marketing due diligence
Edition:
2nd edition revision of the author's Marketing due diligence.
Physical Description:
1 online resource
Local Note:
O'Reilly
Subject Term:
Holds: Copies: