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McDonald, Malcolm.
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. Strategic marketing planning - a brief overview -- 3. A three-level marketing accountability framework -- 4
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McDonald, Malcolm.
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investigates every aspect of this key topic including strategic marketing planning and marketing due diligence
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McDonald, Malcolm.
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problems -- 5: Marketing planning Phase One: the strategic context -- 6: Marketing planning Phase Two: the
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Bradford, Edmund.
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The essential elements of an excellent marketing plan -- Section 1 - What should appear in a strategic
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McDonald, Malcolm.
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marketing planning - a brief overview -- Summary -- 2.1 Introduction -- 2.2 Positioning marketing planning
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McDonald, Malcolm.
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marketing planning system and into a total corporate planning system -- Cross-functional involvement
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McDonald, Malcolm.
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-- Strategic integration through the mission statement -- Managerial integration -- Tactical integration
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