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Just good business : the strategic guide to aligning corporate responsibility and brand
Title:
Just good business : the strategic guide to aligning corporate responsibility and brand
Author:
McElhaney, Kellie A., 1966-
ISBN:
9781576758991

9781609944155

9781576754412

9781282300514

9786612300516
Personal Author:
McElhaney, Kellie A., 1966-
Publication Information:
San Francisco : Berrett-Koehler Publishers, ©2008.
Physical Description:
1 online resource (x, 194 pages) : illustrations
Series:
BK business book

BK business book.
Local Note:
O'Reilly
Subject Term:
Social responsibility of business.

Brand name products.

Entreprises -- Responsabilité sociale.

Produits de marque.

BUSINESS & ECONOMICS -- Development -- Sustainable Development.

BUSINESS & ECONOMICS -- Marketing -- General.

Brand name products. (OCoLC)fst00837883

Social responsibility of business. (OCoLC)fst01122851
Genre:
Electronic books.
Electronic Access:
https://learning.oreilly.com/library/view/~/9781576758991/?ar
https://go.oreilly.com/library-access/library/view/-/9781576758991/?ar
https://learning.oreilly.com/library/view/~/9781576758991
Holds: Copies:

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