Contents -- Introduction: 17 powerful rules of (high) adaptability -- Part 1 Recognize the need to adapt -- Rule 1 Win your own game -- Rule 2 All failure is failure to adapt -- Rule 3 Embrace unacceptable wisdom -- Rule 4 F*** with the rules -- Rule 5 Stability is a dangerous illusion -- Rule 6 Stupid survives until smart succeeds -- Part 2 Understand necessary adaptation -- Rule 7 Learning fast better than failing fast -- Rule 8 Plan B matters most -- Rule 9 Free radicals -- Rule 10 Think better together -- Rule 11 Get a kick-ass partner -- Part 3 Adapt as necessary -- Rule 12 Never grow up -- Rule 13 Hierarchy is fossil fuel -- Rule 14 Keep the ball -- Rule 15 Swerve and swarm -- Rule 16 Get your ambition on -- Rule 17 Always the beginning -- Final words -- Acknowledgements -- References -- Index.