Cover -- Contents -- Part 1 A Quick Look at Online as a Means for Generating Income -- 1: There Is a Wide Range of Opportunities -- 2: Be Realistic in Your Expectations -- 3: Understand the Tech Startup Culture -- 4: Where There Are Customers, There's Also Competition -- 5: Consider Your Exit Strategy -- Part 2 Launching Your Site -- 6: Consider How Large You Want Your Site or Company to Get -- 7: Understand Everything That Goes Into a Site -- 8: Figure Out Your Initial Budget and Decide If You Need to Raise Funds -- 9: Pick a Good Domain Name -- 10: Choose the Right Hosting Services -- 11: Use WordPress for Easy Site Management -- 12: Development Help Doesn't Have to Be Expensive -- 13: Look for Inexpensive Sources for Content -- Part 3 Generating Revenue Through Online Advertising -- 14: Understand the Pros and Cons of Generating Revenue Through Online Advertising -- 15: Generating Revenue Through Online Ads Is All About Content -- 16: Get the Best Education -- 17: Look at Sites Differently -- 18: Understand the Most Popular Types of Online Ads -- 19: Decide How You Want to Get Paid -- 20: Make Sure at Least Some Display Ads Are Above the Fold -- 21: Create a Good Balance Between Ads and Content -- 22: Monetize Each Page -- 23: Take the No-Sales Approach to Site Monetization -- 24: Look to Generate Ad Revenue from Syndication -- 25: Build Your Site Around Something You Like -- 26: Don't Click Your Own Ads -- 27: Use the Most Standard Ad Types and Sizes -- 28: Form Relationships with Non-Google Ad Networks -- 29: Go After Brands, Agencies, and Media Planners Directly -- 30: Go Above and Beyond for Measurement -- 31: Seriously Consider Adding Video to Your Site -- 32: Consider Building an Advertising Waterfall -- 33: Build the Traffic First -- the Ad Networks Will Follow.

34: Rotate Display Ads for Extra Revenue, but Not Too Fast…and Don't Get Used to It -- 35: Be Smart About Setting Ad Rates -- 36: Keep the Content and the Ads Clean -- 37: The Ads Won't Start Flowing Immediately -- 38: The Checks Won't Start Flowing Immediately, Either -- 39: Avoid Spikes -- 40: Watch for Limits (Daily Limits, Frequency Caps) -- 41: Balance Traffic-Driving Efforts with Peak Ad Times -- Part 4 Generating Revenue Through E-Commerce -- 42: Know What You Want to Sell -- 43: Know the Basic E-Commerce Components -- 44: Come Up with an Interesting Hook -- 45: Buy Products from Other Online Stores Before You Build an Online Store Yourself -- 46: Use a Pre-Fab E-Commerce Product to Run Your Store -- 47: Promote the Most Desirable Products on the Home Page, Above the Fold -- 48: Change Up the Product Selection Often -- 49: Decide on Your Preferred Payment Methods -- 50: Set Up a Merchant Account -- 51: Don't Skimp on Product Photos and Descriptions -- 52: Site Design Matters -- 53: Upsell When You Can -- 54: Allow Comments and Reviews-Even Negative Ones -- 55: Use Shipping and Handling to Generate More Revenue or Increase Sales -- 56: Work Out a Solid Distribution Method -- 57: Make Sure You Have Enough Supply on Hand to Meet Demand -- 58: Make Checkout Easy -- 59: Stay in Touch -- Part 5 Other Revenue Strategies -- 60: Understand How the Subscription Model Works -- 61: Consider What People Will Most Likely Pay For -- 62: Consider the Freemium Model -- 63: Don't Price Yourself Out of Contention -- 64: Make Sure Making That First Payment Is Easy -- 65: Getting Started -- 66: Find a Niche -- 67: Keep an Eye Out for What People Want -- 68: Update Often -- 69: Market Your Store, and Don't Give Up! -- 70: Understand How eBay Works -- 71: If You've Never Used eBay Before, Start Small -- 72: Get Started Selling -- 73: It's All About the Reviews.

74: Don't Just List Items…Sell Them -- 75: Some Freelance Services Are Tailor-Made for the Web -- 76: Launch a Site to Present Yourself and/or Your Portfolio -- 77: Take Advantage of the Many Web Resources for Outreach -- 78: Get What You're Worth, but Be Aware of Other Freelancers' Pricing -- 79: Stay in Touch with Clients Digitally -- 80: What Would You Do for 5? -- 81: Domain Name Flipping -- 82: Content Syndication -- 83: Social Profile Updating and Writing -- Part 6 Marketing Your Site -- 84: Put Money Aside for Your Marketing Program -- 85: Plan Out Your Marketing in Advance -- 86: Determine Your Audience Profile and Where They're Located -- 87: Should You Hire an Agency, or Do It Yourself? -- 88: Set Goals and Measure Everything -- 89: Marketing Starts with the Brand -- 90: Start a Facebook Fan Page -- 91: Jump-Start Your Fan Base -- 92: Run Facebook-Only Campaigns -- 93: Integrate Facebook into Your Site -- 94: Use Other Pages to Build an Audience -- 95: Run Facebook Ads -- 96: Take Advantage of Promoted Posts -- 97: Get Your Tweet On -- 98: Use LinkedIn to Attract Businesses or Professionals -- 99: Research Other Social Networks, but Don't Overdo It -- 100: Know the Different Types of Online Advertising -- 101: Use Google, but Don't Forget Bing -- Bonus Tip 1: Use Tier-Two and Remnant Providers…Sparingly -- Bonus Tip 2: Get Good at SEO -- Bonus Tip 3: I'll Mention Group Buying, Because Eventually You'll be Curious.