Contents -- Introduction -- Part I: 27 MYMs (Marketing-Yourself-Mandates) -- 1: Understand Your Personal Brand -- 2. Know the Clichéd Basics -- 3: Be Happy! -- 4: Be Yourself -- 5: Talk Less and Do More -- 6: Set a Goal-Market Yourself with a Purpose -- 7: Listen First, Talk Second -- 8: Ask Questions and Find Common Ground -- 9: Approach Without Fear-People Don't Bite -- 10: Don't Waste Time -- 11: Have Something Unique to Contribute -- 12: Don't Complain - Nobody Wants to Hear It -- 13: You Can't Just Be Selling -- 14: Take a Compliment, but Stay Humble -- 15: Don't Offend or Alienate -- 16: Stay Current -- 17: Know Your Audience -- 18: Don't Treat People Like They're Inferior -- 19: Opportunities Aren't Always Obvious -- 20: Sharpen Your Speaking Abilities -- 21: Sharpen Your Writing Abilities -- 22: Do Something Specific to Stand Out -- 23: Ask for What You Want -- 24: Like It or Not, Appearance Counts -- 25: Keep Contacts Constantly Organized -- 26: Keep Consistent -- 27: Don't Give Up-It Won't Happen Overnight -- Part II: Make the Most of the Web -- Web Marketing In General -- 28: Make Social Networking Part of Your Daily Routine -- 29: Get to Know the "Big 3" but Look Beyond Them as Well -- 30: Use an Avatar That Represents You Well -- Twitter -- 31: Understand the Basic Concept -- 32: Your Profile Matters -- 33: Follow People First, and Make Sure They Matter -- 34: Be an Active Tweeter-One a Day Will Keep Followers Away -- 35: Don't Be Too Quick to Block Followers -- 36: Don't Just Sell-Send Quality Tweets and Show Your Human Side -- 37: Stay Consistent -- 38: Interact with Others -- 39: Don't Get Sucked into One of the "Get 1,000 Friends Daily" Services -- 40: Use the Right Tools -- 41: Don't Be Afraid to Send the Same Tweet Multiple Times -- 42: Re-Tweet What Other People Write -- 43: Hold Twitter Chat Sessions.

44: Put Tweets into Relevant Groups for Other People to See and Find You -- 45: Send Links -- Facebook -- 46: Understand the Basic Concept -- 47: Start Making Connections with People You Know -- 48: Look Through Your Friends' Friends -- 49: Take Advantage of Facebook's Suggestion Feature -- 50: Don't Get Thrown Off by the Word "Friend" -- 51: Join Facebook Groups and Fan Pages, or Start Your Own -- 52: Make Connections from Groups You Join -- 53: "Like" and "Share" Other People's Links -- 54: Comment on People's Status Updates -- LinkedIn -- 55: Understand the Basic Concept -- 56: Complete Your Profile as Thoroughly as Possible -- 57: Start Connecting with People You Know (or May at Least Be Associated With) -- 58: Look Through Your Connections' Connections -- 59: Don't Be Afraid To Ask for a Recommendation -- 60: Join Groups and Take Part in Conversation -- Blogging and Other Online Efforts -- 61: Start Your Own Blog -- 62: Update Your Blog Consistently -- 63: Get Your Name in a URL -- 64: Carefully Craft Your Signature (for Blog Comments and E-Mail) -- 65: Say It on Online Radio -- 66: Use the Power of Video -- 67: People Love Lists -- 68: Comment on Other People's Blogs -- 69: Broadcast What You Write -- 70: Look into Hosting a Free Webinar -- 71: E-Mail Marketing Can Be Powerful -- 72: Post Your Skills on Craigslist -- 73: Look for Online Lists -- Part III: There's Life Offline-Get Out and Meet Real People -- 74: Know What You're About and Be Able to Explain It Easily -- 75: Start with People with Whom You've Lost Touch -- 76: Shop Around for the Best Networking Events, and Frequent Them Often -- 77: Work the Trade Shows -- 78: Volunteer to Lead or Be on a Committee -- 79: Become a Regular -- 80: Create a Memorable Business Card, and Remember to Bring Plenty with You -- 81: Don't Rely on Your Memory -- 82: Seek Out Public Speaking Opportunities.

83: Use a Crutch If It Helps -- 84: Don't Get Sucked into Talking to Any One Person for Too Long -- 85: Buy the First Round… or Any Round -- 86: Be Less Drunk than Everyone Else in the Room -- 87: Don't Go It Alone -- 88: Take Advantage of a Captive Audience -- 89: Join a Club or Other Social Group -- 90: Host a Social Party -- 91: Host or Organize an Event -- 92: Marketing Yourself Doesn't Stop During Vacation -- 93: Check Out Your College's Alumni Association -- 94: Remember Names -- 95: Look for Easy Conversation Starters -- 96: Don't Make Uncomfortable Jokes or Comments -- 97: Use Your Kids -- 98: Wait Tables -- 99: Still Young? Play the Cute, Ambitious Kid Card -- 100: Get a Puppy (or a Babysitting Job) -- 101: Make Follow-Up a Ritual -- Appendix A: Best Twitter Tools -- Appendix B: "Who You Should Follow on Twitter" Lists -- Appendix C: LinkedIn Groups -- Appendix D: Other Social Networks to Consider -- Appendix E: Other Social Networks to Consider -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.