Contents -- Foreword -- Acknowledgments -- Significant Characters -- Equation Qualcomm -- Introduction -- PART ONE - The Radical Technology Solution -- Ecstasy, Pianos, Torpedoes -- From Linkabit to Qualcomm -- Start of the Cellular Boom -- Cellular Goes Digital -- Disrupting the Cellular Status Quo -- Spreading the CDMA Message -- New Technology Never Sells Itself -- Creating a Common Interface -- Becoming a Wireless Standard -- Marketing in Tandem with Technology -- Wireless Holy Wars -- Make or Break in Personal Communications Services -- PART TWO - The Intellectual Property Business -- Defining the Core Business -- Developing an Intellectual Property Business -- Fitting Into the Value Chain -- Tax Collector or Vital Partner? -- Breaking Through Bureaucratic Barriers -- Creating the Future of Wireless -- Stacking the Deck with the Best Talent -- Remaining a Technology Leader -- Timeline of Selected Key Events -- Notes -- Glossary of Key Acronyms and Terms -- Bibliography -- Index.