Selling blue elephants : how to make great products that people want before they even know they want them
Title:
Selling blue elephants : how to make great products that people want before they even know they want them
Author:
Moskowitz, Howard R.
ISBN:
9780132352970
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., ©2007.
Physical Description:
1 online resource (xvi, 252 pages) : illustrations
Local Note:
O'Reilly
Added Author:
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