Contents -- List of Figures and Tables -- Preface -- 1 Introduction: The Rise of the Semiglobal Economy -- Notes -- Part I The Two Segments of the Semiglobal Economy -- 2 The Highly Globalized Segment -- A High Degree of Integration of Local and National Markets -- Rapid Technological Changes and Product Obsoleteness -- Rapid Imitation and Market Saturation -- Consumer Homogeneity -- Intense Competition -- Price and Profit Gyrations -- Notes -- 3 The Highly Localized Segment -- Low Degree of Integration -- Low Degree of Technological Change and Product Obsoleteness -- Slow Imitation -- Consumer Heterogeneity -- Limited Competition -- Steady Prices and Profits -- Notes -- Part II The Portrait of the Semiglobal Corporation -- 4 Vision -- A Vision for the Highly Localized Segment -- A Vision for the Highly Globalized Segment -- Global Harmony and Eudaimonia -- Aristotelian Ethics -- Notes -- 5 Competitive Strategy -- Managerial Strategies -- Entrepreneurial Strategies -- Notes -- 6 Coordination -- The Multinational Unit: Headquarters Versus Subsidiaries -- The Global Unit -- Notes -- 7 Communication -- Communication Methods and Channels -- The Multinational Unit: Closed and Vertical Communication -- The Global Unit: Open and Horizontal Communication -- Notes -- 8 Motivation -- Motivation Mechanisms -- The Multinational Unit: Bureaucratic and Output Controls -- Network Unit Motivation: Incentives -- Network Unit Motivation: Cultural Controls -- Notes -- 9 The Future of the Semiglobal Corporation -- Vision -- Competitive Strategy -- Coordination -- Communication -- Motivation -- Note -- Bibliography -- Index -- About the Author.