Contents -- Abstracts & keywords -- Editorial -- Including ourselves -- ''Know your customer'' -- Narratives of sustainable ways of living -- Rekindling community spirit and identity -- Local economic trading schemes and their implications for marketing assumptions, concepts and practices -- Anti-corporate protest as consumer spectacle -- ''The first time I took acid I was in heaven" -- Measuring brand associations for museums and galleries using repertory grid analysis -- Consumer segmentation in the grey market relative to rehabilitation products.