COVER -- CONTENTS -- Introduction -- CHAPTER 1 : Overview of Strategic Management - Utility and Application -- CHAPTER 2 : Strategic Management Process- General Management Objectives of Business -- CHAPTER 3 : Strategic Management Process - General Management - Some Indian Cases -- CHAPTER 4 : Corporate Strategic Formulation - Mission or Purpose of Business- Drucker's View - Some Indian Cases -- CHAPTER 5 : Assessing The External Environment - Situation Analysis - Opportunities and Threats Analysis- Some Indian Cases -- CHAPTER 6 : Technological Forecasting -- CHAPTER 7 : Environmental Forecasting, Sales Forecasting Techniques -- CHAPTER 8 : Industry Analysis - Michael Porter's Concept - Strategy of the Firm - Key Success Factors(KSF) -- CHAPTER 9 : Company Profile - Internal Analysis of the Company - Key Success Factors- Competitive Advantage -- CHAPTER 10 : Industry Evolution Process and Competitive Advantage -- CHAPTER 11 : Strategic Planning Department- Indian Case Studies -- CHAPTER 12 : Social Responsibilities -- CHAPTER 13 : Designing Organisation Structure - Indian Case Studies -- CHAPTER 14 : Decentralisation -- CHAPTER 15 : Strategy and Structure- Restructuring -- CHAPTER 16 : Diversification - Strategy for Growth -- CHAPTER 17 : Strategic Alternatives - Choice of Strategies and their Evaluation -- CHAPTER 18 : Merger (Takeover - Entry into New Business)- Indian Case Studies -- CHAPTER 19 : Expansion Strategy- Growth Strategy -- CHAPTER 20 : Role of Top Management- Task of Top Management -- CHAPTER 21 : Strategies for Small ,Business Units: Profit Centre -- CHAPTER 22 : Strategies Control and Implementation -- CHAPTER 23 : Implementation of Strategies Planning -- CHAPTER 24 : Functional Areas Structure - Marketing, Finance, HRM, R&D and Production -- CHAPTER 25 : Production Management.

CHAPTER 26 : Financial Planning- Capital Budgeting -- CHAPTER 27 : Systems Approach to Presonnel/HRM -- CHAPTER 28 : Marketing -- CHAPTER 29 : Annual Objectives and Budgetary Control and MIS -- CHAPTER 30 : Organisational Behaviour -- CHAPTER 31 : Do Indian Companies Survive?.