Marketplace behaviour of Malaysian consumers.
Title:
Marketplace behaviour of Malaysian consumers.
Author:
Ndubisi, Nelson Oly.
ISBN:
9781845449056
Personal Author:
Physical Description:
1 online resource (77 pages)
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Borneo online banking: evaluating customer perceptions and behavioural intention -- Consumer attitudes, system's characteristics and internet banking adoption in Malaysia -- Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products -- Colour and product choice: a study of gender roles -- Family structure and joint purchase decisions: two products analysis -- Complaint behaviour of Malaysian consumers.
Abstract:
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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