Cover -- Title Page -- Copyright Page -- Contents -- Introduction by Tim Vanech -- The Art of Contrary Thinking -- Before You Begin- -- Section I-It Pays to be Contrary -- Section II-Essays Pertaining to the Theory of Contrary Opinion and The Art of Contrary Thinking -- Waves of Mass Sentiment -- The Investors' Dilemma -- Habit -- The Psychology of Inflation -- When There Is No Public Opinion -- Imitation of the Minority -- For Your Notebook -- On Being Contrary to the Gregarious Opinion -- The Theory of Contrary Opinion Is a "Way ofThinking" -- Thinking By Accident -- Put the Cart Before the Horse -- Law of Universal Inequality -- Propaganda -- Realism: The Contrary Challenge of the New Year -- How Economists Sometimes Make Their PredictionsGo Wrong -- Ask "What's Right?"-Instead of Always "What's Wrong?" -- Mass Psychology and the Campaigns -- Social Psychology -- Economic Psychology -- Looking Back -- An Historic Return to Gold -- Contrary Events from History -- Tidal Movements -- Much to Learn -- On Predicting the Unpredictable -- "Crowd Upset" Favors Eisenhower -- Money Minds -- Why Forecasts Go Haywire -- Revolutions Require the Long View -- Theory of Contrary Opinion Hinges on Laws ofImitation and Contagion -- Where Will Mass Conformity Lead? -- The Theory of Contrary Opinion Deals with Delusions and Mass Misconceptions -- Looking Two Ways at Once -- The Ticklish Business of Forecasting -- What's the Use of It All? -- Maybe Some Old Theories Are Still Valid -- "Neutralism"-in Economic Writing -- Be a Nonconformist in Your Thinking -- More on Socio-political Trends -- Thinking Humanistically As Well As Realistically -- Thinking in Circles -- "... Still Doesn't Know What Makes Him Tick" -- Three Types of "Opinions"-Thoughtful, Thoughtless, Emotional -- How Opinions Are Formed -- Read-and-Needle Is the Contrary Way.

The Theory of Contrary Opinion and the "Triadic Law" -- "Social Pressure Often Breeds Conformity" -- Momentum -- More on the Contrary Approach to Creative Thinking -- Motives and Movements -- Mass Mesmerism -- Again on the Question: "Is the Public Always Wrong in the Market?" -- The Problem of Knowing and Measuring Opinions -- The Law of Mental Unity of Crowds -- The Theory of C. O. Is Not a System of Forecasting: It Is a Method of \Working Toward Thought-Out Conclusions -- "Why Do You Think You Think" -- Let Us Be Contrary: Let Us Not Deny That Our Destiny Lies in the Skies -- Capitalism's Basic Factor: Earning Power -- A Libertarian Surely Has To Be a Contrarian These Days! -- A Fallacy in Economic Extrapolation -- How To Look Ahead-Profitably -- Is There Any Real Purpose in Contrary Thinking? -- Limbering Up Your Mind -- A Money-Mind Versus the Impetuous Impulse ToMake Some Easy Money -- Communists Practice the Theory of C.O. -- The Right Word (or Thought) May Be Worth aThousand Pictures -- A Think-It-Out-For-Yourself Kit -- Opinions and Words Versus Facts -- The Years Forecasters Would Like to Forget -- Quick to Conform, but Slow to Differ -- Forty-One Years of "Unexpected" Events -- Epilogue: Slaves to "They," by Samuel B. Pettengill -- Afterword by Albert R. Neill.