Contents -- Contributors -- Editors' and Authors' Acknowledgments -- CHAPTER 1 General Introduction: The Enduring Book in a Multimedia Age -- PART I. Technological, Business, and Government Foundations -- Introduction -- CHAPTER 2 The Organization of the Book Publishing Industry -- CHAPTER 3 Book Production Technology since 1945 -- CHAPTER 4 Markets and Audiences -- CHAPTER 5 Selling the Product -- CHAPTER 6 The Right Niche: Consumer Magazines and Advertisers -- CHAPTER 7 Wounded but Not Slain: The Orderly Retreat of the American Newspaper -- CHAPTER 8 Government Censorship since 1945 -- CHAPTER 9 American Copyright Law since 1945 -- CHAPTER 10 U.S. Government Publishing in the Postwar Era -- PART II. Forms and Institutions of Mediation and Subsidy -- Introduction -- CHAPTER 11 Building on the 1940s -- Section I. A D-Day for American Books in Europe: Overseas Editions, Inc., 1944-1945 -- Section II. The American Book Publishers Council -- CHAPTER 12 Editorial Vision and the Role of the Independent Publisher -- CHAPTER 13 Literary Culture, Criticism, and Bibliography -- Section I. Cultures of Letters, Cultures of Criticism -- Section II. The Critical Climate -- Section III. Bibliography and the Meaning of "Text" -- CHAPTER 14 Magazines and the Making of Authors -- CHAPTER 15 The Oppositional Press -- CHAPTER 16 The Black Press and Radical Print Culture -- CHAPTER 17 Where the Customer Is King: The Textbook in American Culture -- CHAPTER 18 Libraries, Books, and the Information Age -- CHAPTER 19 Science Books since 1945 -- CHAPTER 20 U.S. Academic Publishing in the Digital Age -- CHAPTER 21 The Perseverance of Print-Bound Saints: Protestant Book Publishing -- CHAPTER 22 Bilingual Nation: Spanish-Language Books in the United States since the 1960s -- PART III. Reading, Identity, and Community -- Introduction -- CHAPTER 23 The Enduring Reader.

CHAPTER 24 Reading the Language of the Heart: The "Big Book" of Alcoholics Anonymous -- CHAPTER 25 Books and the Media: The Silent Spring Debate -- CHAPTER 26 The Chat-An-Hour Social and Cultural Club: African American Women Readers -- CHAPTER 27 Book Collecting and the Book as Object -- CHAPTER 28 Valuing Reading, Writing, and Books in a Post-Typographic World -- Reading the Data on Books, Newspapers, and Magazines: A Statistical Appendix -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.