Contents -- Abstracts and keywords -- Guest editorial -- Examining firm and environmental influences osn export marketing mix strategy and export performance of Australian exporters -- Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? -- Exploring the role of market learning capability in competitive strategy -- Strategic marketing planning: a grounded investigation -- The alternative classification scheme in the Asian context -- Marketing planning, market orientation and business performance -- An evaluation of typologies of marketplace strategic actions -- The effects of market orientation on trust and commitment -- Australian marketing managers' perceptions of the Internet -- Beyond market orientation -- Servicing customers directly -- Book review -- About the authors.