Marketing Metrics: 50+ Metrics Every Executive Should Master

Cover image for Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

Title:

Marketing Metrics: 50+ Metrics Every Executive Should Master

Author:

Farris, Paul, author.

ISBN:

9780131873704

Personal Author:

Farris, Paul, author.

Edition:

1st edition.

Physical Description:

1 online resource (384 pages)

Local Note:

O'Reilly

Subject Term:

Marketing research.

Marketing -- Mathematical models.

Marketing -- Mathematical models. (OCoLC)fst01010232

Marketing research. (OCoLC)fst01010284

Added Author:

Farris, P. (Paul), 1939-

Pfeifer, Phillip,

Reibstein, David,

Added Corporate Author:

O'Reilly for Higher Education (Firm),

Safari, an O'Reilly Media Company.

Electronic Access:

https://go.oreilly.com/library-access/library/view/-/0131873709/?ar
https://learning.oreilly.com/library/view/~/0131873709/?ar
https://learning.oreilly.com/library/view/~/0131873709

Holds: Copies:

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