Mastering Story, Community and Influence : How to Use Social Media to Become a Socialeader.
Title:
Mastering Story, Community and Influence : How to Use Social Media to Become a Socialeader.
Author:
Oatway, Jay.
ISBN:
9781119943457
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (257 pages)
Contents:
MASTERING STORY, COMMUNITY AND INFLUENCE -- CONTENTS -- INTRODUCTION -- Part One: STORY: TELL IT WELL -- 1: WHY WEMUST SHARE -- 2: A BETTER STORY OF YOU -- 3: SOCIAL MEDIAIS LIKE A COCKTAIL PARTY -- 4: ON WITH THE SHOW -- 5: WHOSE STORY IS IT? -- 6: HOW TO NEVER RUN OUT OF INTERESTING THINGS TO TALK ABOUT -- 7: DON'T JUST TELL. PERFORM! -- Part Two: COMMUNITY: WOWING YOUR AUDIENCE -- 8: FINDING YOUR COMMUNITY -- 9: MAKE YOUR 'STORY' FEEL MORE LIKE SERVICE -- 10: FRIEND RELATIONSHIP MANAGEMENT -- 11: FRIENDS IN NEED -- 12: DON'T BE A SOCIAL MEDIA SNOB -- 13: TAKE IT OUTSIDE -- Part Three: INFLUENCE: PULLING BACK THE CURTAIN -- 14: WHAT IS INFLUENCE? -- 15: IT'S TRUE: SIZE DOES MATTER -- 16: SOLVING THE UNDERPANTS PROBLEM -- 17: ALL ABOARD THE SOCIAL TRAIN -- REFERENCES -- ABOUT JAY OATWAY -- INDEX.
Abstract:
Your digital presence tells the story of who you are… so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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