Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Part One: Game Change -- 1 Industry Challenges -- 2 Why Johnny Can't Improve -- 3 New Analytic Framework -- 4 Process and Behaviors -- 5 Feedback in Action -- 6 Phantastic Risks -- Part Two: Behavioral Matters -- 7 What Drives Selling? -- 8 Sell the Way You Buy-Strategically -- 9 Bearing Up in a Bear Market -- 10 Aching Conviction -- 11 Unconscious Deliberation -- 12 Investing in Self-Awareness -- 13 Stressing Performance -- 14 Thesis, Narrative, or Just Another Disappointing Story -- 15 Dreaming of Alpha -- 16 Motivated Reasoning -- 17 Regrettable Choices -- 18 Endowing Success -- 19 Counterfactual Investing -- 20 Great Investing Is Not Natural -- 21 Inside-Out Investing -- 22 Beware Phantastic Investments -- 23 Thanks for the Memories -- 24 Skills, Process, and Behaviors -- 25 Processing Success -- 26 Primed for Success -- 27 Fear, Anger, and Risk -- 28 Successful Choices -- 29 Changing for the Better -- 30 Portfolio Thinking -- 31 Promiscuous Thinking -- 32 Getting in the Flow -- 33 Believing Is Seeing -- 34 A Storied Portfolio -- 35 The Trouble with Improving -- 36 Tired Investing -- 37 That Winning Feeling -- 38 Hold That Thought -- 39 Overcoming Overconfidence -- 40 The Power of Vulnerability -- Part Three: Improving Right Away -- Project 1: Embracing the Scientific Method -- Project 2: Maintaining a Diary -- Project 3: Accounting for Skill -- Project 4: Learning about Buying Skill -- Project 5: Measuring Your Sell Effectiveness -- Project 6: Calibrating Sizing -- Project 7: Checklists -- Epilogue -- Glossary.