Alcohol in America -- Copyright -- Foreword -- Preface -- Contents -- 1 Drinking in America -- THE COLONIAL AND TEMPERANCE VIEWS OF DRINKING -- PROHIBITION AND THE ALCOHOLISM MOVEMENT -- THE DIMENSIONS OF DRINKING -- THE CONSEQUENCES OF DRINKING -- THE POSITIVE SIDE OF DRINKING -- 2 Why Prevention? -- THE ELEMENTS OF PREVENTION -- CONSIDERATIONS IN DESIGNING PREVENTION POLICIES -- BARRIERS TO PREVENTION -- THE NEED FOR COOPERATION -- 3 Preventing Drunk Driving -- DO MORE ARRESTS HAVE AN EFFECT? -- DO TOUGHER PENALTIES HAVE AN EFFECT? -- PRICE AND AVAILABILITY OF ALCOHOL -- EDUCATIONAL CAMPAIGNS -- CHANGING THE ENVIRONMENT -- CONCLUSIONS -- 4 The Price and Availability of Alcohol -- GOVERNMENT REGULATION OF ALCOHOL SALES -- ALCOHOL PRICES, HIGHWAY FATALITIES, AND CIRRHOSIS DEATH RATES -- OPTIONS FOR INCREASING ALCOHOL TAXES -- COMPLEXITIES OF INCREASING ALCOHOL TAXES -- LIMITS ON THE AVAILABILITY OF ALCOHOL -- POLITICAL REALITIES -- 5 What Servers Can Do -- BARTENDER TRAINING -- MAKING SERVER INTERVENTION MORE EFFECTIVE -- OPTIONS FOR BUSINESSES -- 6 Drinking by Young People -- DOES THE DRINKING AGE MAKE A DIFFERENCE? -- WHAT CAN SCHOOLS DO? -- WHAT CAN PARENTS DO? -- PREVENTION AT THE COLLEGE LEVEL -- 7 Drinking and the Mass Media -- ADVERTISING ALCOHOL: A BILLION-DOLLAR BUSINESS -- VOLUNTARY RESTRAINT BY INDUSTRY -- EDUCATIONAL AND TRAINING PROGRAMS -- LESSONS FOR FUTURE EDUCATIONAL CAMPAIGNS -- THE CONFLICT BETWEEN EDUCATION AND OTHER MEDIA MESSAGES -- 8 Reducing Environmental Risk -- CHANGES IN THE PHYSICAL ENVIRONMENT -- THE GOVERNMENT'S ROLE IN SAFETY -- PUBLIC DRUNKENNESS -- REDUCING HOSTILITY TOWARD DRINKING -- 9 Summary and Outlook -- THE NEED FOR COMMUNITY SUPPORT -- Guide to Information Sources -- BOOKS -- ORGANIZATIONS -- Panel on Alternative Policies Affecting the Prevention of Alcohol Abuse and Alcoholism -- Index.