Cover Page -- Title Page -- Copyright Page -- Contents -- Foreword by Darren Hardy, SUCCESS magazine -- Acknowledgments -- Introduction -- PART I Taking a New Approach to Building your Business -- Chapter 1 Creating a Commission for Life -- How the Army of Entrepreneurs Started -- Amassing the Army -- Introducing Commission for Life -- What's Next for You? -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 2 Creating a Core Culture -- Step One Is Authenticity -- Step Two Is a Commitment to People -- Step Three Is a Commitment to the Business -- Step Four Is Continuous Effort -- Conclusion: Culture Isn't Optional -- Case Study: Edward Jones -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 3 Thinking Entrepreneurially-Even If You're a Big Company -- Why Big Companies Need Entrepreneurs -- Strategies for Big Companies -- Case Study: The Ernst & Young Blueprint -- Six Steps Forward: What to Do Right After You've Read This Chapter -- PART II Developing an Action Plan -- Chapter 4 Teaching Your Employees the Business -- Why a Formal Training Program for Your Employees? -- My Method: Finder, Minder, Binder, Grinder -- We Start Off with The Lunch -- We Teach More Than Skills -- We Teach the Business -- Our Ongoing Commitment to Training -- Case Study: Federal Warehouse Company -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 5 Training the Troops -- Develop a Boot Camp -- Workshop One: Teaching the Business -- Workshop Two: Hunting for New Business -- Workshop Three: Advanced Hunting -- Workshop Four: Intrapreneuring -- The Employee-Eye View -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 6 Recruiting and Retaining Talent -- Creating a Talent Pipeline -- The Interview -- The Pitch -- After the Hire -- Case Study: Randstad.

Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 7 Using Technology -- Technology as a Communications Strategy -- Technology as a Business Tool -- The Technology in Your Future -- Where Technology Doesn't Work -- When to Turn the Technology Off -- Case Study: Intuit and the Online Video -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 8 Measuring Success -- Deciding to Measure -- When to Measure -- What to Measure -- Tools for Measurement -- Outside Yardsticks -- Informal Measurement -- Analyze the Data -- Share the Data -- Case Study: Emerson Electric -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 9 Officer Training -- How to Find Great Managers -- What to Ask of Managers -- Act as a Sponsor -- Case Study: Innovation-It's a Management Discipline -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 10 Maintaining Momentum -- How to Pay So People Will Stay -- How to Play So People Will Stay -- What to Say So People Will Stay -- Case Study: Fun at Work -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Chapter 11 Managing Disaster -- How We Have Managed Disaster at CJP -- How Other Companies Have Managed Disaster -- Learning from Disasters -- Six Steps Forward: What to Do Right After You've Read This Chapter -- PART III Putting it All Together -- Chapter 12 Addressing the Naysayers -- Typical Doubts, and Why They're Unfounded -- Problems You'll Encounter, and How to Solve Them -- Rookie Mistakes, and How to Avoid Them -- Case Study: They Said It Couldn't Be Done: The IBM Turnaround -- Six Steps Forward: What to Do Right After You've Read This Chapter -- Appendix A: Ten Questions to Ponder -- Appendix B: Additional Resources -- Index -- About the Author.