Title Page -- Copyright Page -- Dedication Page -- Contents -- Acknowledgments -- Introduction -- Part One - What Getting to the Next Level Really Means -- Chapter 1 - Why Organizational Culture is Critical -- How Do we Define Organizational Culture? -- Three Critical Aspects of a Nonprofit's Organizational Culture -- What it Takes to Change Organizational Culture -- New Strategies can Mean New Vitality for your Nonprofit -- Casebook -- At the End of the Day -- Chapter 2 - Leadership from the Belly Outward -- The Importance of Good Followership -- What Style of Leadership is Right for your Organization? -- What a Fundraising Leader Does -- The Four Most Common Roadblocks to Successful Fundraising -- Applying the Lessons of Leadership -- How to know if your Leadership is Working -- Casebook -- At the End of the Day -- Chapter 3 - Tuning up the Board for Effective Fundraising Performance -- The Critical Relationship between an Organization's CEO and its Board -- Alignment of Vision through Deeper Inquiry -- Identifying and Adding to your Board's Core Strength -- Recruiting and Retaining Good Board Members -- Fundraising through the Board's Trustees -- What all the Numbers Mean -- A Humble and Rewarding Task -- Casebook -- At the End of the Day -- Chapter 4 - Higher-Level Thinking for Greater Fundraising Performance -- The Importance of Measuring your Long-Term Impact -- Strategic Planning for Successful Outcomes -- Should we Diversify, and if so, how? -- Sustainability and Long-Term Thinking -- The Ins and Outs of Collaboration and Strategic Partnerships -- Avoiding Flatlining by Confronting the Brutal Facts of your Reality -- The Large, Hirsute, and Bold Way to Reach the Stars -- Putting it all into Place -- Casebook -- At the End of the Day -- Part Two - Advanced Fundraising Tactics to Raise More Revenue.

Chapter 5 - Building a Donor Constituency where None Exists -- How and where to Uncover Prospective Donors -- Five Steps to Transforming Prospects into Donors -- The Right Kind of Moves Management Program -- How to know when your Donor Constituency is Big Enough -- At the End of the Day -- Chapter 6 - Planning and Staging Cost-Effective Parlor Gatherings -- Snapshot of a Parlor Gathering -- Organizing your Gathering -- The Four Key Questions to Answer at a Parlor Gathering -- Preparing for your Presentation -- On with the Show -- Casebook -- At the End of the Day -- Chapter 7 - Challenge Gift Drives and Corporate Matching Gifts -- How to Put Together your Challenge Gift Drive -- The Three Key Steps to Carrying Out your Challenge Gift Drive -- Best Practices in Challenge Gift Drives -- Challenge Giving and your Board -- Corporate Matching Gift Programs -- Casebook -- At the End of the Day -- Chapter 8 - Reaping the Bounty of Year-End Giving -- Gratitude is what your Year-End Drive is all about -- January is the Next Best Time of Year for Giving -- Donor Meetings to Discuss Major Gifts -- At the End of the Day -- Chapter 9 - Fundraising and Relationship Building through Social Media -- Getting Started with Social Media -- Seven Questions to Determine how well your Social Media Fundraising is Working -- The Value of Social Media beyond Fundraising -- Further Integrating Social Media into your Existing Fundraising Systems -- Four Simple Ways to Fundraise through Social Media -- At the End of the Day -- Chapter 10 - Forming Powerful Leadership Councils -- What a Leadership Council Does -- What to Name your Council -- Situations Best Served by a Leadership Council -- How to Recruit and Work with your Leadership Council -- Confer and use your Legitimacy Wisely -- Casebook -- At the End of the Day.

Chapter 11 - Taking a New Approach to Corporate Sponsorships -- The Mathematics of Sponsorship -- How can your Organization Get in on this Corporate Largesse? -- The Little-Known Dynamics of Corporate Sponsors and Board Members -- At the End of the Day -- Chapter 12 - Major Fundraising Campaigns: The Moral Equivalent of War -- Why you should be Thinking about a Fundraising Campaign -- Are you Ready for a Campaign? -- What Type of Fundraising Campaign is Right for you? -- Preparing the Case Statement -- Campaign Costs and how to Cover them -- Naming Opportunities as a Revenue Strategy -- Leadership Structure in a Major Campaign -- The Special Role of your Board in the Campaign -- Further Preparation for the Campaign -- The Course of the Campaign -- Why Campaigns Stall, Fail, or Succeed -- Casebook -- At the End of the Day -- Chapter 13 - Creating or Advancing your Planned Giving Program -- How to Create your Planned Giving Program -- Dealing with Donor Resistance -- Cost Versus ROI of Planned Giving -- Donor-Advised Funds -- Establishing a Legacy Society -- At the End of the Day -- Conclusion -- Notes -- Index -- About the Author.