Icons -- Introduction -- 1 How to manage marketing in the new millennium -- 2 How to manage your marketing strategy (Part I) -- 3 How to manage your marketing strategy (Part II) -- 4 How to manage your competitor intelligence -- 5 How to manage your strategic marketing plan -- 6 How to manage your markets: The power of segmentation -- 7 How to manage your product strategy -- 8 How to manage your communications strategy -- 9 How to manage your pricing strategy -- 10 How to manage your distribution strategy -- 11 How to manage your marketing strategy in the Internet age -- CONTENTS.