Applied Cultural Linguistics -- Editorial page -- Title page -- LCC data -- Table of contents -- Acknowledgements -- About the editors -- About the contributors -- Applied cultural linguistics -- An emerging paradigm -- 1. Introduction -- 2. Applying cultural linguistics -- 3. Precedents in applied cognitive linguistics: Pütz, Niemeierand Dirven (2001) -- 4. This volume -- 5. Conclusions -- References -- Using cultural linguistics to teach English Language Inferential Schemas used in archaeology to Japanese university students -- 1. Introduction -- 2. Theoretical background -- 3. Prior research -- 4. Classroom implications -- 5. Conclusion -- References -- L1 cultural conceptualisations in L2 learning -- The case of Persian-speaking learners of English -- 1. Introduction -- 2. Cultural conceptualisations -- 3. Persian language and culture -- 4. Persian cultural conceptualisations -- 4.1 The cultural schema of âberu 'face' -- 4.2 The schema of târof -- 4.4 Persian emotion schemas -- 5. Concluding remarks -- References -- Cultural linguistics and bidialectal education -- 1. Introduction -- 2. Applicable cultural linguistics -- 3. Bidialectal Education -- 4. Two-way bidialectal education -- 4.1 Phase 1: awareness raising -- 4.2 phase 2: easing the transition to the "standard" dialect -- 4.3 Phase 3: cultivating alternative ways of approaching experience and knowledge -- 5. Conclusion -- References -- The chinese conceptualization of the heart and its cultural context -- Implications for second language learning* -- 1. Introduction -- 2. Heart in the Chinese language -- 3. Heart in ancient Chinese philosophy and traditional Chinese medicine -- 4. Conceptual fluency and metaphorical competence in L2 context -- 5. Conclusion -- References -- The embodiment of fear expressions in Tunisian Arabic -- Theoretical and practical implications*.

1. The embodiment thesis -- 2. Revised extended embodiment -- 3. Cultural embodiment -- 3.1 Physiologically realistic expressions -- 3.2 Culturally schematized expressions -- 3.3 Culturally selective expressions -- 4. Practical implications -- 5. Conclusion -- References -- Semantic primes and cultural scripts in language learning and intercultural communication -- 1. Introduction -- 2. Semantic primes as "core vocabulary" in the L2 curriculum -- 3. Cultural scripts and intercultural communication -- 4. NSM English as an auxiliary international language ("nuclear English") -- 5. Concluding remarks -- Acknowledgments -- References -- Culture-specific conceptualisations of corruption in African English -- Linguistic analyses and pragmatic applications* -- 1. Introduction -- 2. Analytical Concepts and Methods -- 2.1 Conceptual Metaphor, Cultural Models and Cultural Schemas -- 2.2 Empirical basis -- 3. The Kinship-based African Community Model -- 3.1 General considerations -- 3.2 The leadership is eating Network -- 3.3 The enrichment is eating Network -- 4. Conceptualisations of Corruption in African English -- 4.1 General Considerations on the Corruption Issue -- 4.2 Expressions of Corruption in African English -- 4.2.1 Gift-Giving Metaphors -- 4.2.2 The Negotiating and Bargaining Metaphors -- 4.2.3 The Predatory-Authority Metaphor -- 4.2.4 The Solidarity Metaphor -- 5. Pragmatic applications -- 6. Conclusions -- References -- Appendix -- Index -- The series Converging Evidence in Language and Communication Research.