True Alignment : Linking Company Culture with Customer Needs for Extraordinary Results.
Title:
True Alignment : Linking Company Culture with Customer Needs for Extraordinary Results.
Author:
Papke, Edgar.
ISBN:
9780814433379
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (199 pages)
Contents:
Title Page -- Copyright Page -- Dedication Page -- Contents -- Preface -- Acknowledgments -- Introduction: It's All about Alignment -- One: The Human Art of Business -- Two: The Business Code -- Three: The Customer -- Four: Brand Intention -- Five: The Six Brand Intentions -- Six: Extraordinary Brand Recipes -- Seven: Aligning the Company and Team -- Eight: Decoding Culture -- Nine: Aligning Culture -- Ten: Aligning Leadership -- Eleven: Actions for Alignment -- Appendix: True Alignment Assessment -- Index -- About the Author -- Free Sample Chapter from the New Corporate Facts of Life.
Abstract:
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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