Marketing: the firm's viewpoint

Title:

Author:

Otteson, Schuyler F. (Schuyler Franklin), 1917- author

Personal Author:

Physical Description:

xiii, 718 pages : illustrations; 25 cm.

Series:

The Macmillan marketing series.

Subject Term:

Added Author:

Holds: Copies:

Library	Material Type	Item Barcode	Shelf Number	Status
Searching... IYTE Library	Book	B005901	HF5415.O84 1964 C.3	Searching... Unknown
Searching... IYTE Library	Book	B005891	HF5415.O84 1964 C.2	Searching... Unknown
Searching... IYTE Library	Book	B005710	HF5415.O84 1964	Searching... Unknown