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Marketing plans for services : a complete guide
Title:
Marketing plans for services : a complete guide
Author:
McDonald, Malcolm, author.
ISBN:
9781119207306

9781119951865

9780470979419

9780470979440

9781283298902
Personal Author:
McDonald, Malcolm, author.
Edition:
Third edition.
Publication Information:
Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Physical Description:
1 online resource (xv, 495 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Service industries -- Marketing.

Service industries -- Planning.

Services (Industrie) -- Marketing.

Services (Industrie) -- Planification.

BUSINESS & ECONOMICS -- Green Business.

Service industries -- Marketing. (OCoLC)fst01113447

Service industries -- Planning. (OCoLC)fst01113453
Added Author:
Payne, Adrian,

Frow, Pennie,
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9780470979419/?ar
https://learning.oreilly.com/library/view/~/9780470979419/?ar
Holds: Copies:

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