Cover image for International Strategies in Telecommunications : Models and Applications.
International Strategies in Telecommunications : Models and Applications.
Title:
International Strategies in Telecommunications : Models and Applications.
Author:
Pehrsson, Anders.
ISBN:
9780203012154
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (200 pages)
Series:
Routledge Research in Strategic Management
Contents:
INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS Model and applications -- Copyright -- Contents -- List of Figures -- List of Tables -- Preface -- 1 Introduction -- Part I Central Consideration in the Development of International Business Strategies -- 2 The Strategic States Model And Applications -- Dimensions in the strategic states model -- Divergence, concentration, standardization and adaptation -- Optimum business strategies in four strategic states -- Strategic states and competition -- Strategic states and performance: a study of Swedish companies in Germany -- 3 Important Choices in the Development of International Business Strategies -- Penetration of a few or a variety of market segments? -- Separate products or systems of products? -- International product standardization or adaptation? -- Evaluation of strategic alternatives -- Part II Development of Interntional Business Strategies in the Telecommunications Industry -- 4 The Telecommunications Industry -- Changes in the telecommunications industry -- Actors in the telecommunications industry -- 5 Development Of International Business Strategies: The Ericsson Case -- Strategic development of the Ericsson group and the corporate strategy in the mid-1990s -- Ericsson's divergence on the international public telecommunications market -- Ericsson's divergence on the international mobile telephony market -- Ericsson's concentration and adaptation on the international office automation market -- 6 A Discussion of Ericsson's Development of International Business Strategies -- Ericsson's choices in relation to the strategic states model -- Manifestations of customer and geographic divergence -- References -- Index.
Abstract:
This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
Click to View
Holds: Copies: