Contents -- Contributors -- About the Editors -- Introduction -- PART I: GEN Y AND TOURISM -- 1 Getting to Know the Y Generation -- 2 Mythbusting: Generation Y and Travel -- 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X -- 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market -- PART II: GEN Y TOURIST BEHAVIOUR -- 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door -- 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context -- 7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation? -- 8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea -- 9 Beach Safety and Millennium Youth: Travellers and Sentinels -- 10 Personal Travel Safety: a New Generational Perspective -- PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS -- 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials -- 12 Understanding Generation Y's Attitudes Towards a Career in the Industry -- 13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem? -- 14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- M -- N -- P -- Q -- R -- S -- T -- U -- W -- Y -- Z.