Cover -- Contents -- Preface -- Introduction: My Early Years in Business -- Part One Foundations for Success -- 1. Creating Leadership Brands-and Keeping Them Young -- 2. Let the Consumer Decide -- 3. Going for the Big Win -- Part Two Staying in the Lead -- 4. The Rewards of Doing Good -- 5. The Power of Community -- Part Three How We Live Our Lives -- 6. A Passionate Sense of Ownership -- 7. The Benefits of Diversity and the Challenge of Achieving It -- 8. A Personal Model for Living -- 9. A Family Affair -- Conclusion: Enduring Values in an Age of Innovation -- Appendix 1: Biographies of Key Leaders -- Appendix 2: Redesigning Your Organizational Structure to Achieve Your Purpose -- Sources and Selected Bibliography -- Acknowledgments -- Index.