Business model generation : a handbook for visionaries, game changers, and challengers
Title:
Business model generation : a handbook for visionaries, game changers, and challengers
Author:
Osterwalder, Alexander, author.
ISBN:
9780470876411
Personal Author:
Physical Description:
278 pages : illustrations (some color) ; 19 x 25 cm.
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Abstract:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.