Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company
Title:
Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company
Author:
Roberts, Deborah L., author.
Personal Author:
Physical Description:
1 online resource (1 volume)
General Note:
"Vol. 57, no. 3 Reprint #57303."
Local Note:
O'Reilly
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Added Author:
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