SECTION ONE -- The Issue - The Assumptions, Myths, and Realities of Entrepreneurship -- 1. The American Dream -- 2. Why Is There No Screening Process for Entrepreneurship? -- 3. Entrepreneurship Is Not One Size Fits All -- SECTION TWO -- Assessing Your Fit with Entrepreneurship -- 2A Assessing Your Motivation -- 4. What the Heck Does an Entrepreneur Actually Do? -- 5. Why the HBIC and the BMOC Have Very Little Control -- 6. Your Ego Made You Do It -- 7. Business Ideas - Worth Almost as Much as the Paper They Are Written On -- 8. There Is a Reason That You Enjoy Your Hobby (Hint - It's Not Work) -- 9. You Will Still Have to Work with People -- 2B Assessing Your Timing -- 10. Your Personal Responsibilities - a.k.a. You Can't Make Two Things Your Number One Priority -- 11. Wanting to Run before You Walk -- 12. When the Heck Are You Going to Have Time to Start a Business? -- 13. Often It Is Who You Know versus What You Know -- 14. Money Sicknesses Make for an Unhealthy Business -- 2C Assessing Your Personality -- 15. Business Is a Roller Coaster, Not a Merry-Go-Round -- 16. The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week . . . But Sucks for a Lifetime -- 17. Businesses Don't Happen Overnight -- 18. Do You Have the Core Competencies to Be a Santa or an Elf? -- 19. The "Secret" Is Hard Work -- SECTION THREE -- Assessing the Business's Fit for You -- 3A Assessing the Opportunity -- 20. It Takes Money to Make Money -- 21. The Most Competitive Time Ever -- 22. Too Smart for Your Own Good -- 23. Buying a Business Is Acquiring Someone Else's Problems -- 24. Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Gene -- 3B. Assessing the Risks, Issues, and Rewards of Entrepreneurship -- 25. The Business Version of Let's Make a Deal - Is There Enough Upside to Justify All of the Risks?.

26. People, Spaces, and Things . . . What You Give Up When You Leave Your Job -- 27. Employees - Damned If You Do (or Don't) Hire Them -- 28. Sometimes "Cash Flow" Doesn't Flow -- 29. The You Show - Even If You Have Tons of Friends, You Are in This Alone -- SECTION FOUR -- Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in by the Hype -- 30. Finalizing and Evaluating Your Entrepreneur Equation -- 31. A Momentary Lapse of Reason -- 32. The Cheat Sheet -- Index -- About the Author.