Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Title:
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Author:
Post, Karen.
ISBN:
9780071776066
Personal Author:
Publication Information:
New York : McGraw-Hill, ©2012.
Physical Description:
1 online resource (xxiv, 262 pages)
Local Note:
O'Reilly
Subject Term:
Holds: Copies: